New export manager for TBK Group
Finding foreign distributors is very important for TBK Group now that demand from abroad is growing. Which is why we went in search of an export manager who could find the best distributors to handle CenTrax, Spillage Control and Dust Control. We would like to introduce you to Micha Bermentloo.
Micha’s work will concentrate on Europe in the coming year, with countries such as Belgium, Norway, Sweden, Germany and Spain high on his list. “The focus is now mainly on Europe, because at the moment we do not have a dealer in every country”, he explains. “And, naturally, you should expand in the countries around you before you start looking beyond the European borders. This is what I want to do first.”
Micha hopes to take the next step of moving into countries outside Europe by 2020. Together with TBK Group, the export manager has even grander plans. “Export has a somewhat longer term planning of about three years. Our goal is to increase export turnover by at least 50% during that time. We also want to have an additional 4 to 5 distributors. Exciting goals to work towards”, says Micha.
On the shop floor
As export manager of TBK Group, Micha needs to have commercial skills and not hesitate to provide on-site support. “You need to go into the field, do research, advise. Naturally, we sell products that are used in machines, so sometimes you will be needed on the shop floor. You should not be daunted by that.
Micha is used to all that. During his previous job as product support engineer, he travelled around the world to visit end customers in Russia, Turkey and West Africa. “At these locations, I would make an inventory of the customer’s machinery and assist the dealer with up-to-date test and measurement data, enabling their sales managers to put forward an excellent offer to their customer, with all the right products and in a relatively straightforward way. Current and future TBK Group dealers will benefit both from his knowledge of foreign markets and his product support.
Expansion of TBK Group
Bart Kelderman, managing director of TBK Group, previously held the role of export manager. But with the increasing demand from abroad, technical developments are moving fast and Kelderman is taking over the overall management, so there is too little time left for the export part of the business. Consequently, Micha will take over and maintain Kelderman’s current contacts, and look for new ones.
More distributors needed
TBK Group is still looking for distributors for various countries. Are you interested? Do you have any questions or would you like more information? Then please contact Micha at email@example.com or call 0318 745740